Don't be willing to change your phone and don't want to change the mattress!
The mattress is not able to sleep. It is the same as the toothbrush. It needs to be replaced at regular intervals. However, most people change their mobile phones, such as clothes, but they are worried about investing in mattresses!
50% Chinese: The mattress is broken and replaced
According to a survey conducted by an agency about the length of time spent on mattresses, in China, 50% of consumers only change when the mattress is broken, and the mattress is used for more than 10 years. Consumers account for 19%, with a proportion of 29% in 5 to 10 years and 19% in 3 to 5 years. It can be seen that most people do not have the initiative to change the mattress consciousness. There are quite a few kinds of ideas that can sleep and sleep. In fact, this is a big mistake!
Americans have to change their mattresses in 2 years.
Jin Keer Marketing Director Lu Binfeng
According to Lu Binfeng, the marketing director of the well-known American mattress brand Jin Keer, although the life of a good mattress can reach 9-10 years, it can affect the health of the body if it is used for more than 5 years. This is because after a long period of wear and heavy pressure, even if the appearance of the mattress is new, the support and elasticity of the inner spring have been greatly reduced. Such a mattress cannot give the body a perfect fit and strong support. It only causes the spine to be in an unnaturally curved state, and the shoulder and neck hips are overstressed. In addition, as the age increases, the human body structure will also change, such as the degenerative lesions of the lumbar spine, etc., at this time, the mattress needs to be replaced to meet the different physiological needs of the specific stage. Moreover, mattresses that have not been replaced for a long time are hotbeds of mites, bacteria, fungi, molds, and may induce various infectious diseases and skin diseases.
Director Lu said that American consumers pay great attention to the quality of sleep. Usually, they will change their mattresses in two years. Even if Chinese consumers can't change them in two years, they will have to change them at least five years. This is responsible for their health. .
What are the reasons for the difference between China and the United States?
What is the reason for the difference between Chinese and American consumers in changing mattresses? Some people say that it is a map to save money, because a good mattress must be at least tens of thousands, even if you change a mattress for 5 years, it is not a small expense. It is undeniable that this inference has some truth, but after investigation, Xiaobian found that even consumers without economic pressure rarely change the mattress actively, because they do not know that the mattress will sleep too long will have a negative impact on the body! So in the final analysis, the problem is that there is a lack of awareness.
Jin Keer: Actively promote the popularization of “change mattressesâ€
Director Lu bluntly said that in the process of consumers purchasing mattresses, most of the shopping guides will not inform the customer that the mattress needs to be replaced in time after use for a certain period of time in order to increase the transaction volume. On the contrary, they will exaggerate the mattress. The service life, which makes consumers have a deeper misunderstanding about changing the mattress. In this regard, Jin Keer will increase the investment in the “change of mattresses†information in the following period, starting from store sales to online shopping, using different platforms to actively voice for more consumption. Establish a healthy mattress use concept.
Related reading: The body will tell you: It is time to change the mattress.
The following are the 7 signals that Xiaobian specially summarizes for you to replace the mattress. If there is any match, you have to change it quickly!
1. The sleep time is suddenly reduced.
2, it is difficult to fall asleep.
3, easy to wake up in the middle of the night.
4, the more sleep, the more tired, back pain in the morning.
5, the bed is not flat, the body is obviously sunken when lying down.
6, the skin does not consciously itching.
7, the mattress has a clear squeaking sound.
(Author: Chen Yuyan)
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