In recent years, with the development of the Internet, e-commerce has become the mainstream of the development of all walks of life, and the tide of physical store closures has quietly hit. However, at the recent Yunqi Conference, Ma Yun proposed the concept of “new retailâ€, which means that traditional retail is old, and new retail with user experience as the center is more suitable for future development. For furniture companies, the new retail outlets will open, so where will furniture companies go?
Focusing on user experience, new retail will replace e-commerce
In the general trend of the Internet, e-commerce has become the mainstream of development, and many physical stores have been forced to stop. Now, e-commerce godfather Ma Yun has announced to the world that "new retail" will replace e-commerce as the protagonist of the times. The so-called "new retail" is the combination of online and offline plus modern logistics, mainly wired and offline integration, retail + experiential consumption, retail + industrial ecological chain. In simple terms, it is pure e-commerce or pure physical store. It will be the fate of the elimination, the combination of the two and the improvement of logistics is the trend of the times.
Where should furniture companies go?
At the time of e-commerce, there are many cabinet companies in the furniture industry to keep up with the trend of the times, and enter the field of e-commerce, but as a traditional industry, most furniture companies have not put down the development of physical stores, so in the "new retail" outlet The impact of the temporary impact is not excessive, but the furniture enterprises that have not carefully thought about blindly following the trend of e-commerce will bear the crisis of transformation failure. Therefore, in the face of the "new retail", furniture companies need to make careful decisions.
First of all, furniture companies should carefully analyze the market situation and their own strength, whether the “new retail†outlet is beneficial to their own development, and whether they can successfully carry out the “new retail†business; secondly, after determining the “new retail†outlet, the furniture enterprise It is necessary to start optimizing channel allocation, realize low-cost “electric shockâ€, integrate development costs online and offline, and improve communication channels between online and offline. Finally, furniture enterprises must grasp “new retail†as the center of user experience. The focus is to achieve a "people-oriented" development model, not only to optimize the user experience, but also to improve the staff's ability.
Furniture companies are in an era of unpredictable turmoil, but there is a truth that is unchanging, that is, any idea that conforms to the interests of all mankind and the objective laws of social development, as long as the unshakable action will lead to success. The current O2O model will perfectly integrate online and offline, which will benefit more furniture companies.
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