Aggregate resources, the overall trend of aggressive Chia Tai Sports 2010 brand strategy full power

April 14, Chia Tai Sports in the beautiful resort of Xisha Bay, Quanzhou grand "Chia Tai 2010 brand strategy release and autumn and winter new orders." With the theme of "looking squarely at the world", this order will vividly explain the determination of Chia Tai Group to open a new journey with the conviction of "enterprising tendency"!

"Chia Tai brand usher in a new era today, towards a new milestone, showing a new image in the next few years, Chia Tai brand will be the strength of capital, the strength of innovation, the strength of cooperation and the power of the team to open the brand The second take-off! "Guo Ting Chi, chairman of Chia Tai Group, said.

Integration of multi-resources, help Chia Tai brand take off

With the beautiful performance of the press conference, a spectacular "third party launching ceremony of Chia Tai Sports 2010" was grandly opened under the testimony of nearly a thousand people. Guo Jingqing, general manager of Chia Tai brand, said that in 2010, Chia Tai Sports will cooperate with a number of foreign brain companies, joining forces and displaying a new attitude and super strength in front of consumers across the country!

"Tianyuan planning agency is responsible for Chia Tai brand communication, promotion and visual performance; internationally renowned design guru Tony will bring his design team responsible for product design and product style enhancement, Chia Tai brand to add more new elements; Beijing Han Feng Tong advertising To help Chia Tai brand to enhance its store image, to provide consumers with an attractive shopping experience. "Guo Jingqing introduced to the partners one by one. He also said that Zhengda will carry out all-round and multi-angle packaging and upgrading in terms of brand promotion, product design and space vision, and will really penetrate Chia Tai brand into the market and root to consumers.

Chia Tai Group, founded nearly three decades, has been known as "the pursuit of excellence in quality". According to reports, Chia Tai every year will invest tens of millions of dollars for product development and design. At the same time, Chia Tai companies rely on a strong R & D team, and executives in NIKE and Dupont years of work experience and research and development experience, Chia Tai Group has created a number of enough to be comparable with the international big-name technology patents.

Conference, a massive, bright new fashion show show bloom, bright and colorful lighting, beautiful and stylish Model, with the Chia Tai fashion, trendy products, the Chia Tai brand interpretation to the extreme!

"Our new products pay more attention to product life style and product serialization, respectively, from the color, style and fabric series combination design." Chia Tai Group official told reporters that the new fall and winter of 2010 taking into account from the style, color Aspects of the portfolio, the overall performance of more stylish than ever before, the trend of the positioning of the group is also very clear, which effectively enhance the terminal competitiveness.

A dealer told reporters that he chose Chia Tai, fancy is Chia Tai products. "The essence of future product competition is technology competition and technology competition. Chia Tai Sports has so many patents and has such a strong R & D team. I believe, we are sure to follow Chonso!"

The main channel construction, Chia Tai brand full power

Good products can not do without good channels. In 2010, Chia Tai Sports will be based on the construction of terminal channels as the main battlefield, quickly opening up the popularity of Chia Tai Sports among consumers.

"We are based on the strength of each dealer, consumption habits and consumption levels in various regions, respectively, the construction of different sizes of stores in the choice of the market, the General Assembly to the domestic second and third tier cities and further consolidate the county market position . "Mr. Zheng Yi, deputy general manager of brand Chia Tai announced the 2010 Chia Tai Sports channel strategy. He said that Chittagong will develop 10 key regional markets throughout the country to enhance the competitiveness of the local market and then to neighboring provinces and municipalities.

In order to let the majority of dealers have more confidence in Chia Tai Sports, Chia Tai Group also continued to introduce a system policy package. "First, for the basic shop channels, the policy is mainly reflected in the decoration, props rebate, subsidies above; Second, in brand promotion, that is, dealers in the local media spending, will give financial support, if the promotion project more influential, The head office will assist the dealers to do together; Third, in the core market, for example, set up flagship stores, the head office will give greater support and rewards! "Chia Tai brand operations director Huang Jianfei said.

In brand communication, Chia Tai Sports this year is more generous production, spend tens of millions in the country, including CCTV, including major media, intensive brand communication. "We have already signed CCTV 5 sets and delivered a full year of Chia Tai sports brand, and during the World Cup we also partnered with CCTV's five sets of columns and in some parts of the TV and the Internet for all-around dissemination!" Hu Yi Qiang said.

"Through effective integration of media resources and three-dimensional brand communication, we will greatly enhance the brand awareness and reputation of Chia Tai." As we all over the world, we are determined to open a new journey with the conviction of "making progress in the general public!" Guo Jingqing said.