Some people think that traditional POS will die, and smart POS will become mainstream; some people think that the current smart pos is a transitional product, and the QR code is the terminator that replaces any POS; others think that payment will become the underlying technology, and the future will Becoming a standard in all industries, the general meaning means that there will be no payment company in the future, but the payment is everywhere. All of the above are right, I have no intention to refute, and the innocent time proves that the prophecy of any time span will be true, because no one can live that time and refute such prophecy is nonsense. With the advancement of technology, everything is possible, so those who advertised themselves successfully predicted this, and the experts who successfully predicted that or the prophets are all stinking hot spots.
However, for some theoretical research of industry trend analysis, it is possible to provide reference value for different angles. We all fight in the front line of the market, so we need more pre-judgment than prediction, and have basic pre-warning in the face of the market. Judging us can adjust the next position and release of skills to ensure that they do not die behind.
In 2017, the concepts of “artificial intelligenceâ€, “big dataâ€, “cloud service†and “Internet of Things†are very hot. The commercial smell has already heard that the capital market has begun to look forward to “smart POSâ€. It happens that the central bank recently announced A data shows that traditional POS even experienced negative growth in 2016, which also indicates that the traditional POS market has ushered in the bottle period. It can even be said that the traditional bank card acquiring market has ushered in a historical turning point, so we need to make it clearer. Pre-judgment, the following views do not guarantee the correctness, only for your reference.
Why is the solution around the Convergence Payment + Checkout Counter scorned by small and micro businesses?
At present, several existing smart POS brands on the market are almost identical in terms of appearance and function. Simply speaking, the existing smart POS and some functions of POS machines, cash registers, and smart phones are There is no unique function of its own, it is a very beautiful mixed-race, but not "unplaceable" ability. So many people call them "pseudo-intelligence" or "skull" as "playing concept." No matter what kind of high-tech outerwear that China’s “China’s first Internet cloud POS†is attached to, it’s also said that “national sales are far ahead and market share is the firstâ€, and it’s impossible to change the fact that this is called high-tech. The technical threshold of the product is actually relatively low, and the protection awareness and measures of domestic intellectual property rights are very weak, and the ability of the cottage is particularly strong. The first thing that a new product comes out is that the big brothers in the industry are 365 degrees without dead space plagiarism or OEM processing, but also to face the "writing round eyes" that many confidant teammates open at any time. Of course, everyone saw it in the end, so the current smart POS is basically the same and nothing new.
Whether it is a traditional POS machine or a cash register or a smartphone itself, it is constantly updating its iterations, and its functions will move toward a more comprehensive "one-piece model", which itself evolves in the direction of mutual integration, and extracts various functions. The product defined as "new species" can never be decided by another name of a new high-tech concept; for example, the main retail sector in the small-scale consumer market, the department store, and the cashier used in the supermarket are themselves Very mature and customized solutions, whether it is the function of aggregate payment scan code, member marketing, card issue verification, etc., the cost of update iteration is especially low and efficient, and it is hard to say that you have already had it when you have not. And what makes the merchant choose again?
In reality, many real small micro-businesses do not need such complicated and comprehensive check-in functions. They only need a QR code, and they are still the type of transfer that they print. So the solution for today's smart POS around converged payment + checkout counters may not be as generic as the industry.
The development of smart pos may not show explosive growth
In recent years, many parties have participated in the layout of traditional POS in the bank card acceptance market. Since the traditional POS is not a high-precision device, its sensitivity requirement is not high, so the probability of damage is relatively low, and the maintenance rate of each terminal to the terminal is extremely low. Let the market deposit a large number of old models, and at the same time, the "dividing code arbitrage" will bring a lot of dividends to many acquirers, so that they will not be discounted. In the face of competition, the price of newly laid machines will become lower and lower, and the quality will be higher. The lower the price, the more the market is full of second-hand POS machines.
In recent years, various media platforms have broadcasted news such as "bank card stolen brush" and "POS machine being stolen and swiped". These realities have led to the deterioration of the acceptance environment of bank cards. The climax. As mentioned above, the traditional POS has experienced negative growth in 2016. This is an alarm of saturated market feedback. It is a natural law to eat when it is full. Every day, merchants are also opening their doors to Zhang Xingye. Today's terminal layout is more of a replacement than the annual data growth brought by newly opened storefront terminals.
Therefore, in 2017, there should be a large number of old models and unqualified traditional POS will be eliminated by the market. In particular, first- and second-tier cities have always been soils with high user acceptance, low cost of operation training and payment habits, and are very suitable for fresh. The growth of things, so the old is eliminated and replaced with a smart POS that looks like higher technology and the Internet is a natural and gradual trend.
In the face of real merchants, most of the ideal smart POS brands are afraid to let users bear excessive machine costs, so the market resistance from user acceptance is not as big as expected, the main resistance comes from this business model. The profits that the channels can get. These do not prevent smart POS from still going up. If one day really explodes, it depends on three points. One point is the "strong support of capital" and various subsidies. The second point is that "the breakthrough value that products bring to users" can be understood as the user just needs; The third point is “the profit brought by the business model to the channelâ€, which is the source of power for the promotion of the first-line channels.
Smart pos will be the first darling of banking institutions
Mobile payment is not a trend, but has become the most mainstream payment method. We know that banks know more about how to make their cards connect to more offline scenes and make their own cards. Use in any scenario is a strategic goal of the bank, so you can see that the banking institution as the acquirer in the bank card era is the party that has the most POS terminals, so you can see more and more in the mobile payment era. Banks began to do APPs and optimize services, in order to accept the environment and even start to do aggregate payment two-dimensional code, in order to make their bank card account acceptance environment more comprehensive and on the other hand to build their own product ecological chain.
In the face of the annual pressure of storage and storage, and the application of various scenarios, the banks must compete with each other to seize the merchants. They must have the function of swiping cards, flashing functions of mobile phones, and the function of scanning codes, as well as the “scratch†and future of attracting merchants. There may be commercial value derived from big data collection, etc., so it is only natural that smart POS enters the purchase list of major banks (don't worry about the cost problem. The cost of smart POS entering the bank's sight is not much different from the traditional POS price, a few hundred yuan. Price banks are fully acceptable. At present, not only major banks are launching smart POS for merchants, but even UnionPay is also replacing merchants with smart POS. For banks, don't worry about whether this thing is useful or not. Others have to have it, and it is better to have it in advance. You can see that this is the bank's money to stabilize the existing achievements on the existing site, so they must update. In the future, this is the natural value of smart POS.
Most third-party payment agencies can only miss the opportunity to overtake a corner again.
And what about some of our acquirers? They also know that the real business volume is the root is the life, but at the beginning of the road, it is not easy to immediately turn around and return to the right track. I can only watch the giants such as banks and silver merchants once again sweeping away a large number of high-quality merchants. The chances of overtaking and overtaking are relatively slim. A considerable number of acquirers and payment companies are very expensive. Their value comes from the payment of license resources. The scarcity, smashed out the license of the coat, many payment agencies have no other viability. The bonus brought by the package 17 years ago made them lose their aggressive ambitions, and the 96 fee change made them lose the arbitrage space, create the transaction volume and other data. Selling the capital market and cashing in is the perfect opportunity for them to finally get another wave. .
Lack of technology development capability, lack of innovation ability, lack of channel construction and operation capacity, lack of real merchants, and the only thing they lack is the transaction volume. The huge false merchant transaction volume provided by the cash-out group has become their price increase in the capital market. Weight. “Providing small, convenient, safe and efficient payment services for merchants†was originally a eager anticipation of many payment companies, but only a few of them were disappointing, and the rest were only disappointed, so they merged them. It is the only attitude of Yang Ma to reuse waste in other industries. Today, when payment technology has become the underlying technology, product value is the only standard for the survival of the fittest. From the perspective of product innovation, payment licenses are not essential, and pure payment and acquiring services cannot become core competitiveness. Therefore, the future of the industry is definitely not such a payment company, they have no future end.
Why can't WeChat and Alipay give other payment companies or acquirers a meal like UnionPay? I don't want to give it, I can't give it! Can not be given because the central bank stipulates that the payment agencies should not be interconnected; what is not given is because WeChat Alipay does not need them at all, is it still to let them take the fee for rebate? The consequence is that they will continue to serve the cash industry. Not only that, the WeChat Alipay's scan code payment has squeezed their living space, and the merchants have won the world. In 2016, WeChat Alipay made every effort to accelerate the expansion of offline merchants, and its momentum reached its peak in the days of the drums. It can be said that Deep penetration has been carried out in all walks of life, making scan code payment a third mainstream payment method for consumers after cash payment and credit card payment.
In just a few years, the result was that they stood on the shoulders of the banks, and the foundation of the online direct bank allowed them to get a huge dividend from the market. At this time, UnionPay was late to release the "UnionPay QR Code Payment Technology Standard" and hoped to cooperate with banks, other third-party payment companies and related companies to fight against it. We will wait and see.
The appearance of scan code payment is replaced by small cash payment instead of credit card payment.
Many people think that the QR code will completely replace the traditional POS, but I think this proposition is too subjective. We all know that the target group of WeChat Alipay merchants' QR code is small and micro merchants. The characteristics of small and micro merchants are that most transaction transactions are less than 100 yuan, and there is no large-scale popularization of QR code collection. How many people are using the POS machine to pay when they pay the amount below 100 yuan? I think most of it should be cash? Therefore, the appearance of QR code scanning code payment is largely a substitute for small cash payment rather than POS card payment. Of course, the scanning code transaction to seize a part of the card transaction volume is also an objective fact. Most of the time, when the face-to-face transaction is paid in large amounts in the offline scene, when the traditional POS receipt deals with the disputed transaction, the issuing bank, the acquirer and the UnionPay have very mature dispute resolution methods, and the compliance legality is relatively sound. We and merchants already have mature experience in dealing with this process, and WeChat Alipay is still slightly lacking in this regard. So Ma Yun’s latest slogan is: Let China enter a cashless society! As far as the frequency of payment is concerned, people's daily small-volume consumption accounts for a relatively high-frequency dominant position, so the old horse is completely screaming. However, please note that it is not a cardless society. Bank cards have the attributes of a personal financial base account, which is indispensable for nature.
The only value of QR code payment for small and micro merchants is that it is convenient and free of change. The two-dimensional code station code is a kind of medium for accepting terminal. It can not carry more imagination space and commercial value, but traditional POS terminal and even Smart POS should have the natural ability to carry a variety of business models. Converging the mainstream payment methods to provide derivative online and offline value-added services for merchants has become a breakthrough direction in the down-line industry. When it comes to aggregation payment, most people think of WeChat Alipay QR code, some aggregation payment companies. In essence, WeChat Alipay service provider is profitable by reimbursement of fees and cash flow. The short-term view of QR code is very hot, but in the long run, hardware intelligent terminals can bring more business opportunities and market value.
Smart POS has excellent business development
The best application carrier for aggregation payment should be smart POS, so traditional POS terminal manufacturers have also ushered in a huge test of industrial upgrading and even transformation. Not only do smart devices, but also industry solutions, it is best to do big data statistics. Analysis; single vendors, system technology service companies, industry solution providers, payment companies, etc. are each difficult to make a smart POS product with a complete business model in a short period of time, each with different roles, but history The opportunities given are the same. Domestic companies have been around 2C for so many years, it is difficult to find a place to talk, so why not do the B-end service like C-end?
For example, based on the Internet, Internet of Things, offline consumer demand for various consumer financial products, based on LBS, Tms and other technologies to establish urban, district, street, community city service business district? The smart phone is a natural C-side platform, and the smart POS may also become a B-end platform. If you just position the smart POS as a tool, then he might end up with a $10 multi-function Swiss Army knife. "It becomes a toy." Its function looks very powerful! But you just don't need it.
Of course, I don't think that the shape of the existing smart POS is the ultimate form. I believe that someone will redefine the smart POS, just like redefining our fast-removing bicycle as a "shared bicycle" and being blessed by capital. So I am still optimistic about smart POS, because I have one in my heart.
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