[ Chinese wardrobe network ] More and more wardrobe companies are aware of the importance of the young consumer market, and actively cater to their consumer demand in product design and sales. Customization, fashion and other words appear more and more frequently in the wardrobe industry. The combination of the various modules of the wardrobe and the innovation of the gusset materials are rapidly developing. The company hopes to attract consumers' attention.
The pursuit of fashion into a young consumer Although the custom wardrobe has developed very mature in the market, but the style and function of the wardrobe is not enough to meet the needs of young consumers. Homogenization, this old-fashioned topic is still prevalent in the current wardrobe industry market. Even though the differentiation has started, the similar wardrobe products are still full of the market.
Therefore, even if the wardrobe company uses customization as a way to attract consumers, it does not have much appeal to young consumers who are pursuing their own personality. Wardrobe enterprises want to win young consumers, and the development model of sticking to the rules is not feasible. It is necessary to innovate products, enrich the types and functions of products, and let the wardrobe customization go from fashion to fashion.
Customized wardrobes need to take the multi-functional route Customized wardrobe mainly includes three aspects of appearance, function and gusset material customization. So, what kind of appearance, function and gusset material can attract young consumers? Young consumers can not only pursue wardrobes Green, environmental protection for the younger generation of consumers, is only the basic standard of the wardrobe. Above the basic standards, wardrobe products should also have a beautiful appearance and a variety of functions. In the international arena, the design of the wardrobe is called dressing for the girl, and the design of the wardrobe is as much as the fashion design.
Previously mentioned the international wardrobe design form, because nowadays young consumers are greatly influenced by the foreign home concept, and the appearance requirements of the wardrobe will naturally be closer to international standards. Therefore, the wardrobe enterprise is in the process of designing the wardrobe for young consumers. Can refer to the international fashion trends, but it is not acceptable to copy it, it is tantamount to branding the imported wardrobe.
The current wardrobe products have a single function, although the integration has become the mainstream of the wardrobe industry, but its practical functions are still in place. In fact, the wardrobe function has a lot of room for improvement, such as earthquake resistance, fire and electricity protection. In short, if a wardrobe company wants to break into the youth market, it must know how to change its face.
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