Details of the success or failure, talk about the status quo of office equipment dealers after sale
[Office Partner Information Channel] Office equipment after-sales service has always been the focus of manufacturers, distributors and users. Manufacturers want to get recognition from users through after-sales service, improve brand awareness and market share; dealers want to bring more through services. Product sales, in order to obtain more tangible benefits; and users need better and more intimate services, better and more intimate service is very extensive, which is a test for manufacturers and distributors, so to meet The needs of users also need to start from the details.
After-sales service definition and service content
After-sales service: refers to a series of services provided by the production enterprise and distributor after the product (or service) is sold to the consumer, including product introduction, delivery, installation, commissioning, maintenance, technical training, on-site service, etc. .
Service content: 1. Install and debug products for consumers; 2. Provide technical guidance on use according to consumer requirements; 3. Guarantee supply of spare parts; 4. Responsible for maintenance service; 5. Implement “products†Three bags", that is, repair, replacement, and return (now many people think that product after-sales service is "three guarantees", this is a narrow understanding); 6, dealing with consumer letters, answering consumer advice . At the same time, in various ways to collect consumer opinions on product quality, and timely improvement according to the situation.
At present, the development of office printing equipment in China is very mature, and the user's awareness of the product has been greatly improved. When purchasing office equipment, users will not only pay attention to the quality of the product itself, but also the quality and performance of similar products. In the case, the user pays more attention to the after-sales service of the product. The same user will pay attention to the after-sales service when selecting the dealer. When the price of the product is similar, the user will not hesitate to choose the dealer with good service quality. Therefore, enterprises provide perfect after-sales service to consumers while providing cheap and good products, which has become the focus of competition among modern enterprises.
Source of information: Internet
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