â– Department of Print Communication, Taiwan University of Culture, China He Yuping Abstract The use of coating technology in print jobs has become part of the print structure! Because glazing can increase the water resistance and wear resistance of printing, it has the function of improving the quality and aesthetics of the printed matter. Nowadays, with the demands and attentions of consumers, glazing has become a part of the current printing industry that cannot be ignored. The glazing of the poster is mainly to take its protection function, so that its products can remain intact and attract customers' eyes. The printed matter is bright, and the solvent dissolves the pigment in the ink more easily, resulting in a color difference, and there may be a difference in the visual perception. Therefore, this paper selected unglazed posters and posters on UV light and PP fog to discuss visual influences and visual perceptions.
壹 å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰ å‰. In particular, the light on the surface of the poster is even brighter. Paper glazing is not only beautiful but also has a protective effect. It has good help for paper. Advertising posters need to be such! Because the poster is a kind of printed media that conveys information to the public (Zou Yongsheng's application of visual rhetorical techniques in graphic design), improving the visual experience on the surface of the poster helps visual communication. However, the problems of color difference and network dot variation after paper coating have existed, and what kind of effect will it have on visual effects? And whether the poster is glazing or not, what kind of feeling will it have for the visual? It will be the subject of this article. Second, the scope of research due to the variety of coating, depending on the use can be divided into publishing, paper, special performance. The poster is a publishing product. The most commonly used coating methods are PP and glazing and UV glazing....Because of the great difference between PP matte and UV glazing, this article chooses both Three kinds of posters such as polishing are compared. Third, the study of the architectural literature discusses the use of unglazed printing and UV light and PP matte finish posters as a questionnaire survey to analyze the visual perception and impact of conclusions and suggestions. Characteristics of posters and posters. Poster posters are published by groups. The announcement posted at a specific location is also a medium for disseminating information to the general public. (Ou Hyo-Ming applied chromatics) It is a kind of print media, there is no sound effect, can only strengthen the message through the shape and color, so the highlight of the color is an important point! People usually look at posters for a short period of time. They want to know the content of posters within about two to five seconds. Therefore, the appropriate increase in brightness, the application of psychological color effects, the use of aesthetics and decorative colors ..... All of these contribute to the effect of communication, which has caused the poster to persuade, identify, communicate, and aesthetically function. The essentials for posters to create visual appeal: (a) Take the correct visual form for the object and purpose of the advertisement. (b) The power of contrast. (C) simple, simple non-monotonous, simple is not necessarily complicated. (D) to grasp the different freshness, re-combination of new creations. (e) The power of conflict. (6) The consistency of form and content makes the attraction profound and meaningful. (Application and discussion of Zou Yongsheng's visual rhetorical skills in graphic design) II. Characteristics of the poster (1) Location of posting can be freely chosen (2) Make it stand out according to size and color (3) Long time of posting with repeated publicity (4) ) Can be continuously posted in the same spot to enhance visual effects (V) Suitable for key ads (Zou Yongsheng's application of visual rhetoric in graphic design and discussion) Color appeal of posters: Messages that convey the color of a product Use the psychological effects of color to enhance the color of impressions Good posters must predict the viewer’s psychological reactions and feelings in advance so that they can resonate with the content of the audience! (Ou Siming Applied Chromatics)
å 功能 功能 功能 功能 功能 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一 一Grinding, due to the surface treatment of the light process, the bright surface after the light makes the entire print produce gloss, matte light will produce a layer of fog and fog of protective film, both increase the print's waterproof and free from moisture , strengthen paper. Printed materials can enhance the aesthetics of prints by using bright glossy materials or matte matte materials. Bright surfaces can give prints a high degree of clarity and gloss. Fog surfaces have no bright and dazzling impression. Printed colors. "Poster" is a print media that disseminates information to the public in a large amount. The expression of glazing changes the visual appeal of the poster, increases its visual effects, attracts more attention, and protects the poster from getting wet with rain. Prevent scratches and increase the value of posters! Second, all kinds of glazing methods and characteristics (A), all kinds of glazing methods can be divided into bright light and matte surface - bright surface light: (1) bright oil: light oil operation The method is to print the connection of the printing machine and the coating machine once, and it can also be used as the second coating method of the non-connection. As with printing inks, no special equipment and operating techniques are required. Its advantages are easy operation and low cost.....but disadvantages can cause air pollution, odor, and time. (2) PVA glazing: using a coater and a high temperature calender, high-temperature baking was performed to volatilize the solvent to harden the PVA. The advantage is that the cost is lower and cheaper. In the process of drying, formaldehyde will release toxic substances such as formaldehyde, which will greatly harm the health of operators. (3) Film lamination: The adhesive film of PP bright surface, PP matte surface, rigid PVC, PET... is coated with an adhesive, dried, and then pressed together with a printed matter to complete the lamination. The glossiness and abrasion resistance of the film are the best in all kinds of glazing, but the expensive paper that is processed by the film cannot be easily recycled and cannot be recycled. It does not meet the requirements of environmental protection! (4) UV glazing: The technology of fast drying applies the acid-base varnish with a photosensitive substance to the glazing material. After ultraviolet ray irradiation, photopolymerization chain reaction takes place instantaneously to form a glossy and transparent surface morphology. The advantages are high gloss and good abrasion resistance, but the disadvantages are that UV polishing is toxic, there is irritating damage to the human skin, eyes and respiratory system, the equipment is expensive, and it is not easy to reconstitute pulp to make recycled paper. (5) Waterborne coating: Water is the basic volume, styrene or acrylic is the solute, and weakly inert solvent is the surfactant. The liquid water-based glaze is in the form of an emulsion. After the coating is dried and hardened, it is a clear acrylic film. Its advantages are low price, no toxicity, no harm to the operator's health, high gloss, good abrasion resistance, quick drying effect, easy re-slurry decomposition, manufacture of recycled paper, and no environmental pollution! Fog surface light: film adhesive: It is the PP glossy surface, PP matte surface, hard PVC, PET ... ... and other adhesive film coated with adhesive, dried and printed with a hot press to complete the fit, After a special syrup treatment into a matte effect. (B), various types of polishing characteristics of the comparison table light type characteristics and bright light brightness ordinary, poor wear resistance PVA
Brightness, poor abrasion resistance UV
Good brightness, good abrasion resistance, oily PP
(Bright and Fog) Good Brightness, Good Abrasion Resistance, Solvent Containing UVPP
(Bright and Fog) Good Brightness, Good Abrasion Resistance, Good Adhesion to Waterborne PP
(Bright and Fog) Excellent Brightness, Good Abrasion Resistance, Good Adhesion to Waterborne PP (PU Glue)
Excellent brightness, good abrasion resistance, excellent adhesion strength, especially for long fiber paper (QIU Yi-ming's review of the influence of coating types on print quality and environmental quality evaluation 1997.9)
(To be continued)