The rise of solid wood furniture - Hengjian talks about the environmental protection of solid wood furniture
In recent years, in the furniture market , more and more consumers are beginning to love solid wood furniture. Why choose solid wood furniture? Is it blindly following the trend or is it true? Where is the difference between solid wood furniture and panel furniture, is the board not necessarily better than solid wood?
In response to the above questions, the reporter conducted a series of interviews with the director of the Heng Jianhui head office in the furniture market.
Reporter: Mr. Lin, hello!
Lin: Hello! Welcome to the building of solid wood furniture.
Reporter: Enough professional, there are many people in the store today.
Lin: Yes, this week, compared with last year, the number of visitors per week has increased by about 30%. Of course, this has a certain relationship with our marketing methods.
Reporter: Is there any change in marketing this year and last year?
Lin: Mainly this year's main sub-3 series is more cost-effective, and has taken the mass production route, and the price has been greatly reduced.
Reporter: So can you understand that solid wood furniture is getting more and more popular?
Lin: That's it.
Reporter: Aside from the price factor, what do you think are the reasons why consumers are more and more able to accept solid wood furniture?
Lin: Corresponding to the solid wood furniture is the panel furniture, the main reason is the environmental protection of the material. After the improvement of living standards, people's requirements for quality of life have gradually increased. Nowadays, low-carbon life is not advocated, and the natural, environmental and health of solid wood furniture is what people are pursuing.
Reporter: So, in terms of panel furniture, what aspects of solid wood furniture are environmentally friendly?
Lin: The solid wood home has its own unique style and personality. The raw materials come from natural wood. In the process of processing, compared with the furniture of those wood-based panels, the amount of glue used is quite small. The amount of glue used affects the environmental protection of furniture. And solid wood furniture is made of natural wood, which is more environmentally friendly.
Reporter: If you say this, is it true that the board is not solid wood?
Lin: It depends on what angle you look at. If you consider the wear resistance and style, the plate type has more advantages than the solid wood.
Reporter: Is price not the advantage of panel furniture?
Lin: Then I also ask you a question: If a plate type bed sells 3000 and a solid wood bed sells 3900, which one would you choose?
Reporter: I think, I will choose solid wood.
Lin: Then tell me why you chose solid wood.
Reporter: There is no harmful gas such as formaldehyde in the solid wood. In the case where the price difference is not big, of course, the solid wood is selected. And as far as I know, the practical time of solid wood furniture is much longer than the plate type. I don't know the specific data.
Lin: Solid wood furniture can generally be used for 15 to 20 years, usually about 5 times that of other panel furniture.
Reporter: You just mentioned the solid wood bed of 3990. Is this bed solid wood? Is the environmental performance guaranteed?
Lin: Yes, we will only make solid wood furniture. The green environment of solid wood furniture does not need me to say more.
Reporter: I heard that the Hengjianhuizizi 3 is doing so well now. Is there any secret?
Lin: Can't talk about any secrets, mainly because of our high price/performance ratio, and breaking the owner's image recognition of solid wood furniture, which is more suitable for the just-needed group. I didn't give you the choice of 3990 solid wood bed and 3000 bed bed before, you will also choose our solid wood bed.
Reporter: I think this way not only allows consumers to buy the furniture that is satisfactory, but also makes the image of solid wood furniture more deeply rooted in the hearts of the people.
Lin: Let consumers know more about solid wood furniture is what we have been doing all along. Now the store basically organizes a furniture publicity lecture every week.
Reporter: I believe that the concept of solid wood furniture will become more and more popular.
Lin: I also believe
Reporter: I am very grateful to Mr. Lin for taking the time to accept my interview. I believe this news will allow the owners to make a reference when choosing furniture.
Lin: Let the majority of people use the solid wood furniture of the HENG Jianhui is our goal.
Through the above interviews, I have a certain answer to the questions at the beginning. I believe that it will help the owners to purchase furniture.
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