Sun Shoushan, deputy director of the General Administration of Press and Publication, recently attended the "Digital Publishing Industry Win-Win Summit" and Cihai Yuet Reader strategy conference, said that the General Administration of Press and Publication will promote the e-reading industry from industries, products, standards, technologies, etc. development of.
Sun Shoushan said that in 2009 the general digital publishing output value has reached 79.5 billion yuan, which has become an important part of the news publishing industry. In terms of e-readers alone, in 2009, China sold about 500,000 units in the Mainland. Research institutions and experts predict that in 2010, China's e-book market is expected to grow to about 3 million units, and sales will reach 6 billion yuan.
Sun Shoushan pointed out that China's e-reading market is huge, and it is necessary to speed up the cooperation among content providers, hardware manufacturers, and channel providers. In particular, traditional publishing companies really participate in the development of e-reading products.
In terms of content provision, the General Administration of Press and Publication will guide and encourage publishing companies to accelerate the development of e-books, and at the same time support Internet content original sites to provide more excellent digital content. In the terminal, support and encourage traditional publishing units to actively integrate resources into the field of e-reader production, and support reader manufacturers to further improve product design, research and development capabilities, and improve product functionality.