Some insiders pointed out that logistics, as the terminal of e-commerce, often directly affects the user's experience of shopping for the entire e-commerce. Therefore, how to do a good job of logistics has become a top priority for all major e-commerce companies. Major well-known e-commerce companies have stepped up their penetration into the logistics industry, or built their own logistics or hand-carried express delivery companies. Future logistics may become the ultimate battleground for e-commerce disputes.
According to data from the China Electronic Commerce Research Center, on June 6, Suning Tesco announced that it would set up online shopping at nearly 1,800 stores nationwide. On the 13th, Vipshop has submitted an application for a courier license to the relevant parties. On the 19th, the No. 1 store began preparations for the delivery of the express license. On the 27th, Jingdong Mall obtained the first batch of express business licenses. On the 29th, the Jingdong Mall self-operated trunk transport fleet was officially put into operation, realizing the autonomy of transportation between cities and improving the transportation speed between warehouses and warehouses. It is an important measure in Jingdong's self-built logistics strategy. On the 30th, Merlot's offline store broke through 80 stores, and the Jingjing Tang area has a Xianghe warehouse, and the service concept of spot delivery for three days is proposed to further shorten the transportation time and speed up the logistics transportation.
From this point of view, logistics has gradually become the focus of current e-commerce development, and its fundamental purpose is to optimize the consumer experience. At the same time, since the price war in June, many e-commerce companies have begun to turn to the line. For example, groupon's originator groupon opened its first offline store in Singapore. Alibaba settled in Wuxi's first physical store, Merlot's physical store broke through 80, and the average daily growth rate continued.
It is not difficult to find out that many e-commerce companies have gradually entered the development of O2O mode. The use of online drainage and the development concept of offline experience have been greatly recognized by the market. Take the current furniture industry, as we all know, due to the impact of the property market regulation policy and the domestic economic environment, the market for home building materials at this stage is not optimistic, which seriously restricts economic development. Even some insiders said that e-commerce looks beautiful, but if you don't find a good development model, it is difficult to break through the bottleneck of its development, especially the "last mile" of e-commerce logistics.
According to industry analysts, e-commerce companies are now focusing on the construction of physical stores, which not only can improve the bottleneck caused by online shopping, but also greatly reduce the transportation distance, further enhance the user experience, and make the "last mile" better. It is reported that Melaleuca () has now begun to establish warehouses in the Beijing-Tianjin-Tangshan region, and will gradually expand to a warehouse in each region, and each physical store also has a small warehouse. On this basis, the Merlot store will gradually expand to the county-level city, which will make it easier for consumers to purchase furniture online.
According to a reporter interviewed by Mr. Liu from Changsha, he said that after two years of graduating, he thought about buying some furniture for his family, and inadvertently entered Merlot, he was immediately attracted. Whether it is bed or wardrobe, it is very fashionable and most important. It was at that time that the shopping guide told him that the bed that was ordered was in stock and it took only three days to receive the furniture, and the price was very affordable. Finally, with the help of customer service, I chose a Han Feier bed and two matching bedside tables. After receiving the furniture, I found a total of six large and small, and the first impression of this bed is particularly heavy, more than the previous 6,000 yuan more than the bed. The first time I found out that the original online shopping furniture can be so fast, and the quality is still very good.
Therefore, Melaleuca uses third-party logistics to establish a combination of warehouse and physical store small warehouses. Together with high-quality products and scientific and rational packaging design, it will improve the “last mile†of e-commerce logistics. it is good. E-commerce requires personalized service, and third-party express delivery companies provide standardized services. There is a big difference between the two. The establishment of the Merlot store and warehouse just made up for this difference. Now Melaleuca is increasingly densely distributed in major cities, which is more conducive to helping consumers solve the after-sales problem, and thus fundamentally crack the "last mile" problem.
The industry believes that the low price in the e-commerce market is the first network killer; the management capability of physical warehousing logistics will also be the basis for future success; hardware investment is what any enterprise has to do in the early stage, and it also determines the electricity. Business can run long distance or sprint. Therefore, the reason why Melaleuca can gain industry recognition and consumer trust is not only related to inexpensive furniture products, but also the promotion of logistics and transportation is also very convenient for consumers to purchase furniture online. Experience. The reason why Melody is unique and inseparable from the offline layout is also inseparable.
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DUOBUY TECHNOLOGY SHANDONG CO., LTD. , https://www.dbtfurniture.com