The process of design, whether it is from the "who" who is designed for "who" or from the designer's point of view, involves the issue of psychology. These problems have the characteristics and regularity of the design discipline and require special research.
Design psychology is based on the theories and methods of psychology to study the “human†factors that determine the design results, thereby guiding the design into a scientific and effective emerging design theory discipline. The research object is not only the consumer but also the designer. Consumers and designers are both individuals with subjective and autonomous thinking. They all influence and determine their design with different psychological processes. The product form, its use mode and cultural connotation can only obtain the consumer's identity and good market effect only if it meets the requirements of the consumer; and the designer must be affected by its knowledge background in the creation, even under the same restrictions. Different ideas will also be produced to make the design results very different. In order to avoid misunderstandings and difficulties in design, it should be analyzed and guided from the perspective of psychological research. Therefore, an important aspect of design psychology is consumer psychology. It mainly studies the factors that can influence consumer decision-making and can be adjusted by design in the process of buying and using commodities. For designers, it is how to obtain and use effective products. The design parameters. Another important content is designer psychology, mainly from the perspective of psychology to study how to develop a designer's skills and create potential.
According to the content of the design, the focus of design psychology is also different; but the research content of people (including designers and consumers) is basically the same, and can be used as the basis of design psychology. Of course, the technical content of product design and architectural design is higher than that of other design professionals, and it is closely related to engineering psychology. This should be reflected in the special content. Therefore, design psychology not only needs basic content that is universally applicable to each design major, but also aims at constructing the content of design psychology that suits each profession in light of the difference in majors. Only in this way can the designer learn and master the necessary knowledge within a limited time. Design psychology knowledge.
Therefore, the principles and methods of common psychology in various professions should be taken as the main line of the outline, and the framework of design psychology should be established. According to the differences in majors, relevant contents should be supplemented without having to scrutinize the ownership of each content. Design psychology as the "compass" guiding direction, the specific route is taken by designers. As long as the goal is clear and the thinking is clear, the designer can obtain the necessary basis and reference, without having to devote limited life to unlimited psychological research. The design psychology should be clearly defined as the main line, and applied psychology such as ergonomics and architectural psychology should be subordinate to consumer psychology and can be further studied by the designer according to professional needs. These sub-disciplines are unified within the broad scope of design psychology and develop independently of each other.
Consumer psychology focuses on how consumers interpret design information, the basic laws and general procedures of consumers' understanding of objects, the psychological characteristics of people in different countries, regions, and age groups, and the preferences of different groups of people on colors and patterns. The design features of each country, combined with a comprehensive analysis of the psychological characteristics of the country or nation; how to collect relevant information and conduct design analysis; and various factors that consumers determine in the purchase decision process. The basic content of consumer psychology is the same, and the differences between various design majors are reflected in higher-level professional research. The various branches of design psychology, such as ergonomics, architectural psychology, lighting psychology, specifically discuss professional design psychological problems. The design psychology constructed in this way has a clear and clear organization, avoiding content confusion and cumbersomeness.
Designer psychology refers to the training and development of designers as the theme, and designers are trained in designing and creating ideas; designing institutions and enterprises urgently needs such a theory. Designers are known for their strong individualism and poor personal relationships with their bosses. Obviously, this is not entirely the responsibility of the designer, but it can be avoided as much as possible. Design psychology can train and educate the designer's EQ (Emotional quality) to encourage designers to design with good mentality and harmonious interpersonal relationships, and to effectively communicate with customers and consumers so that they can perceive sensitively. Market information to understand consumer dynamics. Designer psychology is the research and training of designers in the deep sense. There have never been any special studies related to this in the past. Colleges and universities only trained students on pure skills and did not actively develop the brains of designers. They simply practiced their hands and practiced their eyes without training themselves. There is no doubt that this kind of research is more abstract and profound, but it has positive and important significance for the development of designers.
Experts in research and design psychology can be divided into two categories according to their professional background. One is that they have received systematic design education, and they have a keen interest in design-related psychology research; and through the continuous expansion of their own psychology Knowledge is an expert who designs, understands, and provides psychological guidance for designers. The other is an applied psychologist who specialises in the field of psychology and studies in the design field. Their academic background is psychology. With a deeper sense of color, she has a deeper understanding of psychological research by supplementing certain design knowledge (understanding the basic principles and modes of operation).