IoT eliminates hardware thinking Haier "making air" industry NO.1

At present, the global air-conditioning industry has two modes of “making air conditioners” and “making air”. Traditional air-conditioning enterprises "create air-conditioning", hardware technology innovation touches the ceiling, and the market growth rate slows down; in the Internet of Things era, Haier took the lead in opening the "air-making" process. On April 15, at the 123rd China Import and Export Fair (referred to as the Canton Fair), Haier transformed “making air” and became the first exporter of China's own brand air conditioners. On the same day, Haier Air Conditioning exhibited self-cleaning air conditioners for bathing, self-cleaning air conditioners that can “swallow”, self-cleaning air conditioners that are easy to install, self-cleaning air conditioners that are easy to install, and air-conditioning solutions that blow out a variety of winds. Global merchants visit the hot spots of procurement.

From the hardware thinking of “making air conditioners” to the user thinking of “making air”, Haier Air Conditioning has also gained recognition from the market. According to the data of the first quarter of 2018, the overseas market growth of Haier air conditioners is much higher than that of the industry. According to the latest data from Euromonitor International, Haier Air Conditioning Co., Ltd. is the No. 1 exporter of China's own brand air conditioners, and it is also the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years. The world's leading media, the British "Financial Times" evaluation Haier air conditioning is the first brand of air conditioning in the Internet of Things era.

Looking at China's air conditioners from the global market structure: making air conditioners and making air

By combing the history of the development of the global air-conditioning industry, it can be found that before the arrival of the Internet of Things era, air-conditioning products were in the basic function of the basic functions of refrigeration and heating. Under the hardware thinking, the global air conditioners use "air conditioning" to meet the user's cooling and heating needs. This form of scale competition, which uses technological means to expand production capacity, has shown drawbacks after the arrival of the Internet of Things era, and the market growth rate has slowed down. According to Zhongyikang's forecast data, the size of China's air-conditioning market will fall by 7.5% in 2018.

Although in recent years there has been no shortage of smart and healthy new products from various countries, in general, it has never been able to break away from pure hardware thinking. In the intelligent exploration, the industry only stays in the category of single-product intelligence of air-conditioning. In fact, in the era of the Internet of Things, air-conditioning hardware is the carrier. What users need is not the product itself, but the deeper value it brings. Under the thinking of the Internet of Things, Haier Air Conditioning is ahead of the global air-conditioning industry to complete the transformation from “making air conditioning” to “making air”.

As part of Haier Smart Home's full-customized customized smart package, Haier Air Conditioning exhibited self-cleaning air conditioners that would bathe in the Canton Fair, self-cleaning air conditioners that can “swallow”, and self-cleaning of F series easy to install. Complete set of smart air solutions such as Scorpio Air Conditioning. Haier air-conditioning is also interconnected through a complete set of network devices, providing one-stop active service for global merchants, providing real-world full-space, full-screen customized smart home air experience covering living rooms, bedrooms and kitchens.

In the smart living room scene, the user experiences the “home mode” through Haier U+APP: the light is on, the curtains are slowly closed, the security is disarmed, the air conditioner blows out the soft and comfortable wind; sitting in the living room watching TV, Haier Jingjie air conditioner detects PM2.5 exceeds the standard, and the air conditioner automatically turns on the purification function. Erich, a visitor from Germany, excitedly said after the experience that the smart family is the gospel of lazy people. “The feeling that Haier’s smart family has given me is that sitting at home can enjoy healthy air service, which is simply too convenient.”

Canton Fair Exhibition original scientific and technological achievements: clean yourself, clean others

At the Canton Fair, Haier also renewed the new definition of “cleaning itself and cleaning others” for healthy air conditioners, that is, self-cleaning air conditioners that would take a bath to prevent self-contamination of air-conditioning and self-cleaning of air-conditioners to achieve air-conditioning and clean air to the user's breathing. fresh air.

At the scene, Haier iterative net air-conditioning swallowing demonstration: not only can swallow "a beam of light", but also "swallow laser". In a closed glass room, the high concentration haze PM2.5 index exceeds 2600 μg/m3, and it can be clearly seen that the laser beams are staggered. After Haier's self-cleaning air conditioner automatically senses that the smog exceeds the standard, the purification function is turned on for 3 minutes, the smog is dispersed, and the laser beam disappears. A European merchant is amazed at the clean air effect of self-cleaning in the net. "The laser beam disappears more like magic."

At the Canton Fair, Haier also exhibited an easy-to-install F-series self-cleaning air conditioner for European users. This product is also easy to install while "clean yourself, clean others", which can help local installers save 50% of the installation time, while also saving 80% of service time. The data shows that Haier self-cleaning air conditioner has been built in five countries including Thailand, India, Pakistan, Vietnam and China. Haier's smart air conditioners are exported to 59 countries around the world, providing wisdom and clean air to users around the world.

Open the process of healthy air globalization and consolidate the status of the Internet of Things air conditioner NO.1

In response to global indoor air problems, Haier Air Conditioning has also brought the concept of “making air” rather than “making air conditioners” in the Internet of Things era to the world. In early April, Haier collaborated with the University of Geneva's Earth and Environmental Science Laboratory on healthy air research, and established the first overseas research laboratory for healthy air to jointly open the global innovation process from “air conditioning” to “air”. The first brand status of air conditioners in the Internet of Things era.

In the era of the Internet of Things, relying on the world's top 10 R&D centers and the R&D tentacles of N connected users, Haier formed a “10+N” R&D layout. Through the online HOPE platform, which touches more than 3.2 million online resources around the world, Haier has paralleled the global R&D strength according to the user's pain point, and truly realized “what is the user's demand?”

Since Haier explored the "one person in one" mode, Haier has achieved great results in the field of smart life. As part of Haier Smart Home's full-customized customized smart package, Haier Air Conditioning took the lead in breaking the industry's hardware thinking and outputting a complete set of smart air solutions with the user's thinking of “making air”. At the same time, Haier Air Conditioning has also transferred the concept of “making air” rather than “making air conditioners” in the Internet of Things era to the world, becoming the first brand of air conditioners in the Internet of Things era. According to the latest data from Euromonitor International, Haier has achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years.

Editor in charge: Kebang

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