At the International Beer and Drink Exhibition in September, the reporter saw a “big mountain pure†plant drink produced by Yunnan Dashan Beverage Co., Ltd. with very beautiful packaging. This product uses a transparent PET bottle as the product's packaging, and uses a full set of standard methods, with a colored cap, in the distance the product is very eye-catching. The reporter immediately contacted the relevant person in charge of Yunnan Dashan Beverage Co., Ltd.
Plant drinks on the stage show "flower" charm
The reporter learned that “Dashan Pure†is a botanical drink and plant drinks are the latest beverages of this year, such as “Scream†launched by Yangshengtang. According to Professor Liu Qinjin, a food science researcher at the Southwest Agricultural University who has long been engaged in the study of western plant beverage resources, market forecasts indicate that in the future alternatives to carbonated, juice and dairy beverages will be mainly to the human body with immunity, disease prevention, beauty and anti-aging etc. Functional natural plant drinks. The most prominent feature of this type of beverage is its growth in the non-polluting western mountainous areas, its ecological environment is extremely superior, its nutrition and health care functions are remarkable, it has no toxic side effects and does not contain any artificial additives. Prof. Liu Qinjin believes that such products are easily welcomed by white-collar workers and middle-aged and young women who pay attention to the quality of life. This product is currently mainly sold in Yunnan, Wuhan, Shenyang, and other places, and has achieved a good sales performance.
According to Mr. Hua of Yunnan Dashan Beverage Co., Ltd., “Dashan Pure†extracts plant extracts from local plants in Yunnan, and then adds quality purified water to make them taste unique. At present, this product has a total of four flavors: chrysanthemum, rose, mint, and olive. The four flavors use a full set of four different color and pattern labels, such as chrysanthemum-flavored product label background yellow, and peppermint flavor products use a striking green. The label graphic design highlights the characteristics of the "plant kingdom" in Yunnan. Most of the use of patterns and colors is based on a close-to-nature perspective, allowing vivid colors and vivid animal and plant images to appear on labels. With a large area of ​​label printing and an exquisite design, the “Dashan Pure†appearance is very clean and beautiful.
Realization of sleeve labeling automation is imminent
The reporter also found some deficiencies in the beautiful package of “Bright Mountainâ€. A closer look reveals that the label sleeves are slightly wrinkled, which affects the aesthetic appearance of the overall packaging effect. Has the company encountered difficulties in solving this problem? The reporter learned from Mr. Xiang Hua about the situation.
Mr. Hua said that the packaging of Dashan Pure is designed by Dashan Beverage Company. When designing the label, considering that the full set of labeling methods has the best display effect, and the current full set of labeling methods on the beverage market has become quite popular, the company has not hesitated to adopt a full set of standard labeling methods. However, at the initial stage of product launch, due to the limitation of technology and product output, the company has not yet found a very good value-for-price labeling equipment. Therefore, an artificial sleeve labeling method was initially used. However, the shortcomings of artificial labeling are quickly exposed. Whether the labeling speed or the quality of the labeling can not meet the needs of enterprises, the company has been eager to find suitable labeling equipment. The person in charge is happy to say that this issue has now been resolved! At present, the company's sleeve labeling equipment is in the test phase, and the company is very satisfied with the effect of the labeling. It is expected that it will be put into production by the end of this year. The person in charge also revealed that the company currently uses a self-blowing method to blow-bottle the equipment supplied by Nippon Seiki Co., while the filling equipment is supplied by Guangdong Tech-Long.